Episode 14: The Language of Entrepreneurship – part 1

Talking about entrepreneurship

We begin the first episode of the new mini-series on the language of entrepreneurship by discussing associations with, and definitions of, entrepreneurs. Bernard quotes one definition from Investopedia, a website for investors.

Photo by Austin Distel on Unsplash

We then go on to talk about local businesses and what they call themselves. If you read German, you may enjoy this article on names for hairdressers’ shops. Bernard mentions various categorisations of entrepreneurs (see here) and how one type may not regard the other as a “real” entrepreneur

One category of entrepreneur is the ‘mumpreneur’. For academic work on mumpreneurs, and female entrepreneurs more widely, see:

We continue the first part of the episode by talking about the value set on entrepreneurial thinking and attitudes, especially at universities. Veronika mentions examples from the hosts’ employers:

University of Ghent (Bernard): Centre for Student Entrepreneurship, https://www.durfondernemen.be/en/ 

Aston University (Erika): Start-up support for graduate entrepreneurs, https://b-seen.biz

Lancaster University (Veronika): Entrepreneurs in Residence, https://www.lancaster.ac.uk/lums/business/community/entrepreneurs-in-residence/

For critical views on enterprise culture and entrepreneurial universities, see:

  • Fairclough, N. (1993). Discourse and cultural change in the enterprise culture. In Graddol, D., Thompson, L., & and M. Byram (eds), Language and Culture. Clevedon: Multilingual Matters, pp. 44-54.
  • Mautner, G. (2005). The entrepreneurial university: A discursive profile of a higher education buzzword. Critical Discourse Studies, 2(2), 95-120.

You can watch Steve Jobs introduce the iPad here:

While the iPad may be a useful invention, check out this Instagram account for some useless inventions 😂😃🤪

During the interview with Munene Khoza, Veronika mentions an interview study she did with language professionals. Here’s the reference: 

  • Koller, V. (2017). Language awareness and language workers. Language Awareness, 27(1-2), 4-20. 

The business plan we analyse in the final part of the episode, and other examples, can be found at https://www.startups.com/library/expert-advice/top-4-business-plan-examples 

Veronika mentions small stories during the analysis, an idea from recent narrative theory (see also episode 7 of the podcast, on storytelling): 

  • Georgakopoulou, A. (2007). Small Stories, Interaction and Identities. Amsterdam: Benjamins.

See you again for the next part of the mini-series on the language of entrepreneurship!

Listen to the episode here

The Language of Entrepreneurship (1): Talking about Entrepreneurship Words and Actions

From Steve Jobs strutting the stage at Apple to that hairdresser with the quirky name on your local high street: in this episode, we start a new mini-series on the language of entrepreneurship. We look at intrapreneurs, social entrepreneurs and mumpreneurs, talk to an entrepreneur with a background in linguistics and analyse how language is used in a business plan. Whether you’re thinking of starting your own business, want to help people do so or can look back on years of running your own company — this episode is for you. Visit our website for a full transcript and further references: https://wordsandactions.blog We begin the first episode of the new mini-series on the language of entrepreneurship by discussing associations with, and definitions of, entrepreneurs. Bernard quotes one definition from Investopedia, a website for investors: https://www.investopedia.com/terms/e/entrepreneur.asp We then go on to talk about local businesses and what they call themselves. Bernard mentions various categorisations of entrepreneurs and how one type may not regard the other as a “real” entrepreneur. One category of entrepreneur is the ‘mumpreneur’. For academic work on mumpreneurs, and female entrepreneurs more widely, see: Surangi, H. A. K. N. S., & Ranwala, R. S. (2018). A discourse analysis of research texts on mumpreneurs. Kelaniya Journal of Management, 7(1), 1-12. http://doi.org/10.4038/kjm.v7i1.7550. Ahl, H. (2006). Why research on women entrepreneurs needs new directions. Entrepreneurship Theory and Practice, 30(5), 595-621. Marlow, S., & McAdam, M. (2013), Gender and entrepreneurship: Advancing debate and challenging myths; exploring the mystery of the under‐performing female entrepreneur. International Journal of Entrepreneurial Behavior & Research, 19(1), 114-124. https://doi.org/10.1108/13552551311299288 We continue the first part of the episode by talking about the value set on entrepreneurial thinking and attitudes, especially at universities. Veronika mentions examples from the hosts’ employers: University of Ghent (Bernard): Centre for Student Entrepreneurship, https://www.durfondernemen.be/en/ Aston University (Erika): Start-up support for graduate entrepreneurs, https://b-seen.biz Lancaster University (Veronika): Entrepreneurs in Residence, https://www.lancaster.ac.uk/lums/business/community/entrepreneurs-in-residence/ During the interview with Munene Khoza, Veronika mentions an interview study she did with language professionals. Here’s the reference: Koller, V. (2017). Language awareness and language workers. Language Awareness, 27(1-2), 4-20. The business plan we analyse in the final part of the episode, and other examples, can be found at https://www.startups.com/library/expert-advice/top-4-business-plan-examples See you again for the next part of the mini-series on the language of entrepreneurship!    
  1. The Language of Entrepreneurship (1): Talking about Entrepreneurship
  2. Change Management and Language
  3. Applying for a job (3): The language of job interviews
  4. Applying for a job (2): Language and impression management
  5. The Language of Job Ads

Full transcription of the episode

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s